Content marketing, what is it and how to do it?
Jun 13, 2022
8:00 AM

Last week we finished our series of two articles on how to do it on the main social networking platforms, the last one being dedicated to Instagram and TikTok.

This week, we're going to tackle an extremely important topic that is the same on any media, how to get people's attention and make them join your community. We will focus on the benefits of content marketing as well as the skills you need to improve or develop to grow your community.

What is content marketing?

Content marketing is a marketing strategy that relies on the creation and distribution of valuable, useful and informative content in order to communicate with its audience and develop its visibility. Content marketing is a component of inbound marketing.

Content marketing aims at attracting visitors to your website, blog or Telegram channel and transforming them into consumers thanks to an editorial strategy, a targeted and valuable message, and storytelling techniques. 

It allows it to increase its visibility to the audience, on search engines and social networks. It differs from traditional advertising, considered too intrusive by the consumer. The creation of an interesting content allows to attract the attention of qualified prospects, to influence the behavior of potential consumers and to make known its brand or its company.

Why content marketing?

By publishing quality content related to your product or service, it will be easy to establish and strengthen your brand's identity and authority in your industry, in this case cryptos and financial analysis. Gradually, through quality content your community will emerge as experts.

Producing quality content will also allow you to develop your online visibility, not only on social networks, but also on search engines. Indeed, by sharing quality content on social networks, you will not only increase your SEO score.

Finally, the more quality content you create, the more your audience will identify you as an expert in your field. Content marketing helps build brand equity. Moreover, by publishing content regularly, you will be able to engage your audience in a "discussion", which is increasingly desirable at the dawn of web 3.0.

The skills you need 

Be able to tell a story

Stories are much more memorable than facts, so storytelling is one of the most important skills in content marketing. It allows you to evoke emotion in the audience, and therefore create a sense of ownership. Compelling, authentic and credible messages build and strengthen customer relationships.

Be able to analyze data

Insight to create and execute marketing strategies. Data acquisition and management tools are becoming more and more powerful, allowing you to refine your strategy based on facts and data. 

This skill goes beyond knowing how a Google Analytics dashboard works. Interpreting the numbers to understand your audience and implement the right actions is essential.

Knowing perfectly your sector of activity

It may seem obvious, but it's important to point out, no one will join your community if you don't master analytics or the crypto industry? It is necessary to keep up to date in order not to be outdone.

Having a creative mind

As a community manager, creativity is one of the most important factors in your success. Especially right now! The health crisis has shown us the importance of thinking outside the box to better connect with your community.

Creativity is not only about how you produce content, it is also about presenting solutions to solve a problem, live better every day, respond to a trend or deal with a bad buzz, for example.

Mastering social networks at your fingertips

Social networks are essential in building a brand image.

They are not only used to make yourself known but also to build loyalty among your audience and to get to know them better. For the community manager, this implies knowing how to remain very attentive and observant around the exchanges generated by publications, shares etc.

Fortunately, we do have some older articles that could help you with that!


Content marketing is the best way to grow your community in 2022 but it requires skills. Now you know what are the main skills to have to grow in the best way.

Creativity and your personality will remain one of the most important factors, believe in yourself, be yourself! Good luck to you!