Our current society is characterized by the omnipresence of social networks and online communities. Content distribution has never been easier than now.
This does not mean that the quality will be there! It's easy to publish a video, but harder to build a community.
Today we will try to help you by focusing on two platforms in particular: Twitter and Youtube, two heavyweights of the crypto-community.
Define your objectives
You probably use Twitter to communicate with your customers and prospects. In the range of social media marketing tools at your disposal, Twitter is in first position. However, be careful not to fall into the trap: this network is not just a simple chat tool.
To use it effectively, you need to set long-term business objectives: what should Twitter bring to your business? Beyond the possible interactions with your community, define concrete and measurable objectives. You will then be able to measure the impact of Twitter on your notoriety, your brand image and the sales generated.
Create quality content
Good quality content is what will allow your brand to become a reference on Twitter. To make sure your tweets are shared and liked by your community, keep in mind these three elements.
Storytelling: use narration to create interactive content. Your community will be able to easily identify with it and engagement will be reinforced.
Personalization: Through your content, show that you are engaging with your community to help, give advice or simply provide quality information. It could also be market analysis or trade recommendation.
Connection: Focus on creating real connections with followers who are particularly active in the crypto fields.
Over time, quality content will be your best ally in making your brand stand out from the surrounding social noise!
Take advantage of Twitter lists
Curiously, this Twitter feature is under-exploited. However, if used properly, it can be very effective. All you have to do is create lists to gather the profiles that interest you: influencers to follow, competitors, keywords, hashtags... Twitter lists are an excellent tool to segment your customers, exchange with your prospects and be aware of all the news in your sector.
Organize Twitter chats
By setting up Twitter chat sessions, you give your customers and prospects the opportunity to ask you questions and give you feedback. It's the best way to establish a direct and personalized conversation with your community! Once this link is created, you are in a good position - especially in B2B - to convert it into sales if that is your goal.
Measure your impact
At least once a month - and ideally once a week - get into the habit of checking the results of your activity on Twitter. The statistics provided by Twitter analytics are useful to follow the evolution of your number of followers, but also to identify the contents that were the most successful with your community.
This is the #1 rule of success on YouTube. If you make humorous videos, people will come back for MORE humorous videos. If you analyze the financial markets, that's why your viewers will come back. This may seem obvious, but many people don't make this connection. It is this consistency that will build your brand.
This can be a difficult task at first and it may take some time to find your "consistency". To do this, stay tuned to your emerging community and their needs.
Straight to the point!
No one has time to watch long video introductions. If you haven't hooked viewers in the first 10 seconds, they'll leave. And that's not going to get any better, as our attention span decreases over the years.
That means you have a maximum of 10 seconds to convince a viewer that your video is worth watching. There are many ways to do this, but the easiest way is to show the person a glimpse of the value they will get from watching your video. This will give them a reason to see more.
You got it, you keep it
Getting your viewers attention is mandatory to get them to watch the video, but that won't be enough, you have to be dynamic! This means that you have to change what your viewer sees or pays attention to quite often, as longer takes tend to bore us.
YouTubers are addressing this problem by using skipped takes. These takes do not require a change in camera angle, however they do speed up the pace of the content. Other YouTubers draw from video banks to add more familiar takes. This allows you to have new content without having to shoot anything.
Don't drag it out
Beating around the bush doesn't work on YouTube. Viewers will try to consume your content quickly and if they get caught in an ad, they'll leave. This is especially true for newcomers. They are much less likely to wait for you to deliver something to them.
Give your viewers what they want quickly and keep bombarding them with valuable content. When you have nothing left to offer, it's time to end the video.
You now know how to maintain your community on Youtube and Twitter! Next week, we will focus on two other behemoths of content publishing that are : Instagram and TikTok