Last week we introduced our new Rockin's Referrer series with the first topic of creating Videos. This week we continue with the following topic: Where and in what form to publish crypto content?
You remember how important visual information is to our brain, right? Youtube and TikTok will naturally be perfect places for that. It's not only videos that count, a news site is also a great place to publish crypto content. On a smaller scale, a blog is also perfect for this type of content.
That's it, let's get to the heart of the matter and the best practices for each media, shall we?
Blog / Site
You feel like a writer, let's see how we can help you get the best out of your pen! Very generally, a good blog post, in order to be well considered by search engine algorithms, should respect a certain length, at least between 500 and 1000 words. The ideal is between 1000 and 2000 words.
More specifically, here is how to write a great blog post:
1) Take care of your title
Your title is your first window to a potential reader, it is what will attract their attention and is therefore extremely important. Your title should be visible with a font size larger than the text. It should not be exclusively in capital letters but should be short enough, ideally between 4 and 10 words. You can of course exceed this rule a little bit, but don't go overboard!
2) A good hook in the introduction
The introduction must be perceived as a "brief" because it is the basis of the information. It is therefore necessary to go straight to the point, it is the principle of the inverted pyramid in web writing. In your introduction, you will try to briefly answer these questions:
- What is it?
- What? When?
3) A readable content
To make the reader want to read your entire article on any medium (computer, tablet, smartphone); it must be clear, airy for good visibility and easy reading. To do this:
- Break the information into several paragraphs
- Use headings, especially in long texts
- Use short sentences of about 15-20 words
- Adapt the tone of your article to your target
4) Optimize your links and images
This may seem obvious to some, but make sure that all the images you use are either your own, royalty free, or that you have permission to use them. Adding images to your text will make it come alive.
5) Put important information at the beginning of the paragraph
The Internet user is in a hurry and very often, he will only read the beginning of your paragraphs. Therefore, present the essential information at the beginning of each paragraph. Your reader will quickly know if what follows will interest him or not.
6) Take care of your SEO
Take care to use keywords for your titles in order to be referenced as well as possible. However, be careful not to overuse the same keywords in your article because this could have the opposite effect.
Last week we already discussed the basics of video creation, here we will mainly bring ideas to improve your SEO.
Make sure you take care of the title and description of your video by placing the relevant keywords as far left as possible. Then, take the time to fill in the tags correctly, for this you can do AB testing to find those that work best or use tools such as SEOChat, Rapidtags or Keyword Key.
Also add a link to your website or blog, if you have one, under the video as this will make it easier for the users.
2) Quality of the video
Send a quality video, at least in HD720. Poor quality videos will not be shared and will give a bad image.
3) Sharing your video
Share your video on your website as well as on all your social networks, Instagram, Facebook, Telegram
Last but not least, TikTok! This social network is characterized by very short videos, so it must be a preview of another content. If you post crypto content on TikTok, it should first and foremost show the earning potential.
The main advice I can give you for TikTok is timing, here are some examples of ideal time slots:
1) 8pm to midnight, Monday to Friday: the vast majority of TikTok users go on the app at the end of their day, in the evening. So the ideal posting time on Tiktok is between 8pm and 12am.
2) 07:00 to 09:30, Monday to Saturday: users of the platform also log on in the morning when they wake up, when they have breakfast and when they take public transport. So it makes sense that one of the best times to post on TikTok is in the morning between 07:00 and 09:30.
3) Sunday all day: TikTok is above all a tool for entertainment. Thus, users are logged on to the platform during their free time, especially on Sundays all day.
You now know how to publish crypto content on the media you prefer. Know that the only limit to your creation is your inspiration, so you can do all three at the same time!
Next week we will discuss another extremely important topic : How to create and to grow a community? See you there!